AUDIENCE ANALYSIS QUESTIONS



A nalysis - Who are they?

U nderstanding - What is their knowledge of the subject?

D emographics - What is their age, sex, educational background?

I nterest - Why are they reading your document?

E nvironment - Where will this document be sent (inside/outside the company)?  

N eeds - What are the audience’s needs?

C ustomized - What specific needs do you need to address?

E xpectations - What does the audience expect to learn from you?
(acronym devised by Lenny Laskowski  http://www.ljlseminars.com/audience.htm)

Answer these questions in a paragraph, and include it with the final draft of your report.

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