A nalysis - Who are they?
U nderstanding - What is their knowledge of the subject?
D emographics - What is their age, sex, educational background?
I nterest - Why are they reading your document?
E nvironment - Where will this document be sent (inside/outside the company)?
N eeds - What are the audience’s needs?
C ustomized - What specific needs do you need to address?
E xpectations - What does the audience expect
to learn from you?
(acronym devised by Lenny Laskowski http://www.ljlseminars.com/audience.htm)
Answer these questions in a paragraph, and include it with the final draft of your report.
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