DR. A. ANT OZOK'S DOCTORAL STUDENTS
Huijuan (Jocelyn) Wu
Huijuan (Jocelyn) Wu is from China and has been working with me since Fall 2006. She completed her Master’s degree
in computer science in 2005. She was a visiting researcher at NCR Financial
Solutions Group Ltd. Her research interests are in Human-Computer Interaction,
Usability, User-Centered design, User Experience as well as HCI related health
informatics, e-commerce, mobile-commerce, online communities and cross-cultural
interface design. Currently, she is working on her second year in the Ph.D. program. Her research topic is on building a model on the
types of user interfaces and features of such interfaces in the health care
area (specifically from an HCI perspective). Her PhD thesis deals with the application of Technology Acceptance, Distributed
Cognition and Task Technology Fit Models in the health care area, specifically
from the perspectives of nurses and other health care specialists in Intensive
Care Units. Her research methodology includes observations, interviews, surveys,
prototyping and more.
Ryan Getek
Ryan Getek has been working with me
on his PhD since Fall 2006.
He successfully defended his proposal on Monday, May 4th, 2009. He is currently working on adaptive
interfaces and focusing on usability and privacy issues.
The user aspect deals with usability
(whether adaptation enables users to find stuff faster, get more benefit or
comprehension from the data, and similar issues), profiling users based upon a
broad understanding of how users interact with specific interface
configurations, and how diabled users interact with the interface. Disabled
doesn't necessarily just include visually impaired for this context- it also
could include the learning impaired or other conditions that would affect the
user's ability to find data. It can even extend to cultural
issues. Adaptation is often mingled with
personalization, and based upon current interpretations in academia, these terms
are not necessarily synonomous. Adaptation often deals with the interface
characteristics, whereas personalization can deal with content and extend to
concepts such as recommender systems, user agents, and data mining to determine
patterns. My research does not necessarily focus on any of those. I am looking
at how the interface (and related presentation) attributes can be modified based
upon screen resolution, bandwidth (therefore image size/resulution), layout,
text size, and similar attributes. This is the content vs. presentation issue- I
focus on presentation. The applicability alludes to my focus on e-commerce, news
and media sites, and other large and frequently visited site types. How data is
acquired could include Javascript, Java, or other application, or could involve
an architecture such as the new proposed device independence initiative at W3C. Where adaptation occurs could be the client, an
intermediary, or at the server. Such architectures have potentially significant
implications for privacy and security, performance, and interoperability as well
as the feasibility for wide deployment. The technology or language used most
likely would be HTML/XHTML with CSS or XML and XSL. The device type could
include mobile devices such as PDA's, standard PC's, and widescreen PC's. I do
not intend to focus on the mobile area because significant work is currently
being done by other researchers right now, but instead, I will focus on standard
PC's and the rapid emergence of widescreen monitors with high resolutions,
smaller computers with limited bandwidth such as those that are part of the $100 laptop initiative, and such
relevant broad ranges of types of PC's.
Michael Carlin
Michael Carlin successfully defended his doctoral dissertation on Monday, December 8th, 2008. He had been working with me since 2004. He has been an alumnus
of UMBC since 1996 when he graduated with his BS in Biology. Rather than
continuing on in a career in medicine he chose to pursue his first love,
technology. He entered the IS masters’ program in 1997 and was accepted into
the IS Ph.D. program in 2001. Michael works full-time for UMBC’s Office of
Information Technology as the Director of Infrastructure and Support. He has
been married to his wife Cherisse since 2000 and has a new baby girl Shiloh born March 20, 2007. Michael
has participated in HCI 2006 where he presented his paper entitled “Community
Aspects in Electronic and Mobile Commerce: A Preliminary Study of American and
Chinese Cultures”. Michael was the co-author of the paper titled “Identifying Cultural Variables in
Information-Seeking” published in the Proceedings of the Tenth Americas Conference on Information Systems, New York, New
York, August
2004.
Overview of Mike's Dissertation:
Cross-Cultural E-Commerce Design
Guidelines for American and Chinese College Student Populations:
Results from an Empirical Comparative Study
Unprecedented business
opportunities have arisen after China’s
acceptance into the World Trade Organization (WTO) in 2001. China’s accession to the WTO is significant
considering that the World Bank estimates China’s
share of world trade to increase to 9.8% by 2020 making them second only to the
United States.
With this prospect have come difficulties as Western businesses attempt to
interact with Eastern cultures which have unique and possibly significantly
different views of business, peers, family, and, most importantly, shopping.
Previous research indicated that cultural differences impact the design and
implementation of e-commerce web sites between nations. The goal of this
research was to develop a set of cross-cultural guidelines that would aid in
the successful development of cross-cultural e-commerce sites between China and the United States and to identify
remarkable differences between both nations. Based on the literature, seven
cultural dimensions and nine shopping dimensions were identified as affecting
overall e-shopping behavior. This research examined the interaction of cultural
dimensions identified by Hofstede (1998), Hall (1976), and Trompenaars (1994)
with aspects of e-shopping in order to implement them in a cross-cultural
e-commerce shopping model. Based on these dimensions, a structured 55-question
online survey was developed in both English and simplified Chinese.
The survey was administered online
to 192 Chinese and 201 American college students. The overall internal
reliability was 0.73 based on Cronbach’s alpha coefficient. A factor analysis
was performed which resulted in four factors (buying decision; trust
relationship; price logistics; habits) for China and three factors (transaction
& trust; budget & environment; impulse purchasing) for the United
States. These seven factors in conjunction with the ANOVA and correlation
analysis aided in the creation of twelve guidelines for China and nine guidelines for the United States.
These guidelines can be used to establish successful e-commerce web sites by
taking into full consideration the cross-cultural complexities that exist
between the United States
and China.
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