Marketing Considerations are the reasons or motivation for having a web site in the first place. The reason why marketing condsiderations influence site design become obvious when you consider the enormity of the Internet. If you are trying to target everyone, you will be noticed by no one. Successful web sites focus their marketing efforts on niche markets. By offering services and information on specific subjects to certain target specific demographics, a web site stands a far better chance of being noticed in cyberspace at large.
From such a focus on marketing, a list of keywords needs to be developed. Those keywords when properly used, can enhance a sites standing in a search engine query. Those keywords are refered to as meta data. Don't worry if you have never heard about meta data before today. Chances are even if you did learn about how meta data, what you did hear was either oversimplified or is no longer accurate.
Meta data is explained more fully in under Reference, but from a marketing perspective, all you really to know is
Just a few short years ago it didn't require much in the way of promotion to have a popular web site. But the growth of the is so rapid, the World Wide Web can no longer be cataloged. For your site to become popular it requires thoughtful consideration of who your target market is, what they will be looking for, and how they will be looking for it.