Global and Intercultural User-Interface Design
Aaron Marcus

1. Introduction
   • What charaterizes users.
   • User-interfaces components
     • Metaphors
     • mental models
     • navigation
     • appearance
     • interaction
   • Examples
   • Chapter review
2. Globalization
   • Definition of Globalization
     • Globalization
     • Internationalization
       Examples
     • Intercultural issues
       Examples
     • Localization
       Examples
   • History of Globalization in Computing
     • Early years 1950-1980
     • 1980s worldwide markets
     • Mid-90s, rise of the World Wide Web
   • Survey of the literature
     • Primary references
     • [New item]
     • DelGaldo and Nielsen (1996)
     • Fernandes (1995)
     • Nielsen (1990).
     • Recent publications and conferences
   • Advantages and Disadvantages of Globalization
     • Business justification for globalization of user interfaces
     • Developing products for global use
     • Software release strategies.
   • Globalization Design Process
     • General user-interface development process
       Plan
       Research
       Analyze
       Design
       Implemen
       Evaluate
       Document
   • Critical Aspects for Globalization: General Guidelines
     • Guidelines and "check-lists"
       User Demographics
       Technology
       Metaphors
       Mental Models
       Navigation
       Appearance
       Interaction
   • Specific Appearance Guidelines
     • Some detailed guidelines
       Layout and orientation
       Icons and symbols
       Typography
       Color
       Aesthetics
       Language and Verbal Style
3. A Case Study
   • Planet SABRE
     Design for Planet SABRE
     The SABRE system
     Multiple languages
     Initial screen
     Prototype dialogue box
     Evaluation
4. Culture Dimensions
   • Introduction to Culture Dimensions and the Web
     • Cross-cultural theory developed by Geert Hofstede
       Examples
     • A New Issue for User-Interface Designers
       Examples
     • Cultural anthropological theories
   • Hofstede's Dimensions of Culture
     • History of Hofstede's theory
     • Five dimensions
       Power-distance
       Collectivism
       Femininity vs. masculinity
       Uncertainty avoidance
       Long- vs. short-term orientation
   • Power Distance
     • Typical characteristics of high PD
     • Typical characteristics of low PD
     • How PD can influence UID and Web design
     • Examples from two university Websiteds
     • Analysis of the differences
   • Individualism vs. Collectivism
     • Definition of individualism in cultures
     • Key values
     • Work characteristics
     • Influence of dimension on Web design
     • Examples of two Websites
     • Influence of culture on Web designs
   • Masculinity vs. Femininity (MAS)
     • Definition of Masculinity and femininity
     • Typical country comparisons
     • Characteristics of the cultures
     • Examples of Websites
     • Influence of culture dimension on Web design
   • Uncertainty Avoidance (UA)
     • Definition of uncertainty avoidance
     • Typical characteristics
     • Implications for Web design
     • Examples of several Web designs
     • Impact of culture dimension on Web designs
   • Long- vs. Short-Term Time Orientation
     • Definition of LTO
     • Characteristics of LTO cultures
     • Examples of several Websites
     • Influence of culture dimension on Web design
   • Conclusions to Culture Dimensions
     • Cultural relataivism
     • Issues raised by cultural considerations
     • Need for better tools
5. Conclusions and Future Research Issues
   • Future challenges
   • Future issues of global user interface design